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Message Status and Failed Texts

What Sending, Sent, Delivered and Failed mean, and how to fix a failed text.

Every text shows its status right under the message, and it updates live. No refreshing needed.

Status

What it means

Sending

Blackpurl is handing your message to the carrier.

Sent

The carrier accepted it.

Delivered

It reached the customer's phone.

Failed

It didn't reach the customer. A plain-language reason shows when one is available.

Why texts fail

Reason

What to do

Invalid number

The number is wrong or can't get texts, such as a landline. Check it, and its SMS setting, in Manage numbers.

Opted out

The customer replied STOP. Reach them another way. Learn about opt-outs.

Carrier blocked

The carrier filtered the message. Try rewording, and avoid link shorteners.

Retry a failed text

Select Retry on the failed message. Each retry shows as a new attempt in the thread.

Still failing? Confirm the number is correct and has SMS turned on, or contact the customer another way.

Keep going

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